See what made our list and why. We are in business to engage in wholesale distribution and to retail a wide variety of fresh juice and smoothies to the following groups of people; A close study of the juice and smoothie bars industry reveals that the market has become much more intensely competitive over the last five years. In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. This is how the orange Julius smoothie was created. The Innocent Thickies range, are yoghurt based drinks containing probiotic cultures that aid digestion, real... ...TOWS Development As a matter of fact, economic downturn hardly affects the consumption of smoothie drink simple because it is a commodity that is as affordable and considered a healthy substitute for soft drinks and other processed juices et al. Positioning a product with a purpose allows communicators to market the product more effectively, catering to the users concerns and needs. A strategic marketing planoutlines the overall strategy within a market, connecting customers, competitors and what the organization is capable of achieving. The proposed group comprised director of client services […] Innocent also offers a range of superfood smoothies, with recipes that are super rich in naturally functional foods. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients. Orange Julius has a funny and interesting history. Company enjoys 71% of...... ...Summary Are you about starting a smoothie drink business? When it comes to fresh juice and smoothies, there is indeed a wide range of available customers. There is hardly any customer that will taste any of our products who would not want to come back and make more purchase – we take delight in welcoming repeated customers over and over again. They can use the advantage of convenience when facing DYI products. • 1. Generation X and Y consumers are demonstrating a huge concern with nutrition and fitness that separates them from the Baby Boomers and older generations. They gave up their jobs the following day and Innocent Drinks was formed (innocent, our story) Competitive Analysis, Marketing … The Formula 1 shake recipes that are recommended with our meal plans have about 250 calories and about 20 grams of protein. Starting from offering their products within... ...part-time employees will be responsible for customer services. Marketing Plan 18 5. We The 'Innocent' company is originally a manufacturer and distributor of smoothies. In essence, our target market can’t be restricted to just a group of people, but all those who love fresh juice and smoothies and those who would want to try them out. 3. Julie Hamilton, Chief Customer and Commercial Leadership Officer, and the corporate strategy and planning and global marketing leadership teams will report to Crespo. 26. Being known as a friendly environmental company (Good Reputation) JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. The design brief (such as it was) aimed to emphasise the purity and naturalness of Innocent drinks. Replacing two meals a day will significantly reduce your calories but for optimum results we have created The MAN Shake Meal Plan to help you not just lose the excess kilos but keep them off. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. The key to this is sustainability and including foods like a meat pie or some ice cream plus allowing for a TREAT night each week are vital to you achieving that. All the effecting factors are consider while planning the plan including current world and specifically UK economic position after recession as UK economy is still in process to gain its recovery position. Why You Need a Marketing Plan. We expect to pay around 150 dollars on fruit, ice, and other food supplies each day. 1. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas. ...Plan For A Product Of Innocent Drinks Marketing Essay The report describes the marketing plan for the repositioning of the product “This Water” offered by “Innocent Drinks”. One of our major goals of starting Savannah’s Smoothie Drinks ®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. Recognition Rank: The highest rank you have ever achieved. We are well positioned to take on the available market in Dallas – Texas and every city where our fresh juice and smoothies will be sold and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base. Threats and weaknesses After six years, Innocent operates from Fruit Towers in Shepherd’s Bush, an office block with faux-grass walls and trendy young staff. The Four Step Marketing Plan The Four Marketing Steps Guaranteed To Triple Your Sales If you’ve spent time diligently searching the internet for the answer to business growth, but are still completely confused by the conflicting information and sheer number of marketing opportunities available today, … The company needs to define their target market, as well as create brand awareness in Canada through a new marketing plan. This region has the best-predicted outcome of new consumers and will result in more revenue for Jamab Juice. They could improve their brand by making their own store (juice bar) How to Structure Your Marketing Plan. Pest analysis of Innocent smoothies Well you came to the right place! He also had a friend who loved oranges. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams. Opportunities If you are taking meal replacement It is typically created at divisional or company level. Savannah’s Smoothie Drinks ®, LLC is a licensed and standard smoothie and juice bar business that will be based in Dallas – Texas, USA; a business that covers a wide range of clients both domestic and corporate clients. Having a great product can result in repeat sales, but marketing is the first step in creating awareness about … Fort Gratiot Nutrition, a healthy shake shop, plans to open in Fort Gratiot in January and offer shakes, teas and ‘"all the good vibes." Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs. Operations Plan 23 6. Ensures that the juice and smoothie bar meets the expected safety and health standard at all times. Instead of protein shakes, they recommend eating protein-rich foods such as … ... their time and money and shakes can be used as meal replacements and they are fast and . (for making unproven claims such as calling their products “superfoods” without backing it up by any medical science) This assignment is about the Innocent company, its brand portfolio and the potential entry into the Spanish market. Feb 15, 2020 - Our packages are custom curated with restaurants needs in mind. Coca Cola now hold a 58% stake in the Company though Innocent say that they have a “hands-off” approach. MARKETING PLANS Place 5% of annual revenue towards marketing Consistent sampling Monthly smoothie specials Seasonal offerings Coupons, loyalty cards, print & digital materials Access to’s graphic designer & marketing team Pricing Strategy: Competitive premium pricing relevant to surrounding market Growth Strategy: Coca-Cola's star marketer, Wendy Clark, is tackling the company's North America business. He met his director of research and developer, Joe Vergara, at Safeway store who already was involved in the juice bar business, Kevin Peters who became director of partnership development, and Linda Ozawa the head of marketing. Take a look at a few stories from the thousands of people whose health and wealth improved from our pure, premium and non-GMO superfood products. We will have a total of seven employees comprising of one manager, two full time supervisors and four part-time employees. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry. in Food Science Technology and a Master’s Degree in Business Administration (MBA). The SUCCESSFUL BUSINESS PLAN EXAMPLE COMPANY (SUCCESSFUL BUSINESS PLAN EXAMPLE BRAND) sells nutritional supplements and accessories that are divided into five product groups: Ultra-Core Whey / Mass Gainer These products are all-rounder among the nutritional supplements. 1.2 COMPANY SUMMARY Provides guidance to guests on resort activities, dining options and general resort and Regional information. 1. His friend wanted to find a way to enjoy oranges without the acid and stomach aches. Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. At Savannah’s Smoothie Drinks ®, LCC we deal in assorted fresh juice and smoothie, we are an establishment that primarily prepare, serve / sell fresh juice and smoothies, as well as toppings. # 2 Visalus Vi-Shape Shakes. As for the detailed cost analysis for starting a photo booth business; it might differ in other countries due to the value of their money. One of the obstacles that Kirk Perron faced at the start of the business was the fact that he could not convince the bank to get loan. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400. Equinor shakes up corporate structure New Energy Solutions renamed Renewables while new Technology, Development and Innovation unit will be established 16 November 2020 Offshore Wind [Image: Ole Jorgen Bratland / Equinor] In recent time, loads of people are beginning to switch from drinking soft drinks / carbonated drinks to drinking fresh juice and smoothies because of the health benefits. The brightly colored decor of the new stores and the smoothie names contributed to the effort to brand the Jamba Juice sensibility Because of our drive for excellence when it comes to running a standard juice and smoothie bar business, we were able to engage some of the finest business consultants in Dallas – Texas to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard juice and smoothie bar company that can compete favorably in the juice and smoothie bars industry. And while this isn’t what businesses looking to recoup lost revenue toward the end of the year want to hear, it does present an opportunity for you to consider as you plan your holiday marketing. The Juice and Smoothie Bars industry is a thriving sector of the economy of the united states of America and they generates a whooping sum of well over billion annually from more than 1,435 registered and licensed juice and smoothie bar companies scattered all around the United States of America. An operational mark… In other to continue to be in business and grow, we must continue to sell our products to the available market which is why we will go all out to empower or sales and marketing team to deliver our corporate sales goals. With that, we know that we will be able to maximize profits in our business. Please note that the above projection might be lower and at the same time it might be higher. Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones, Models demographic information and analyze the volumes of transactional data generated by customer purchases, Identifies, prioritizes, and reaches out to new partners, and business opportunities et al, Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients, Develops, executes and evaluates new plans for expanding increase sales, Documents all customer contact and information, Represents the company in strategic meetings, Helps to increase sales and growth for the company, Responsible for preparing financial reports, budgets, and financial statements for the organization. Marketing promotion expenses for the grand opening of La Monica® Fruit Shakes, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers … They have since opened offices in Paris, Amsterdam, Copenhagen, Germany and Austria. Read this essay on Marketing Plan for Smoothie Drink. Here are the payment options that will be available in every of our outlets; In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches. If you get some key factors wrong before starting your own smoothie drink business, then you are likely going to struggle to stay afloat. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. These factors can be very closely matched to innocent. • Introduction Sun Tan is a full service smoothie café and tanning salon offering a fun Polynesian theme including healthy snacks and collectibles. Their product range now includes Innocent Smoothies (which contains 2 of your 5 a day), Fresh Juice, Kids' Innocent Smoothie Cartons, and Innocent Kids Juice. Jamba Juice is currently operating in the United States and would like to establish themselves in Canada to increase market share. Smoothie drink is one commodity that is consumed in all parts of the world and of course those that are in the business of producing smoothie drinks are known to generate sales year in year out if the business is well – managed. Because of this reason, cold press juice, which is made by hydraulically chopping and crushing produce such as spinach, kale and ginger without using heat, thereby yielding highly nutritious juice, has risen to prominence. 1. Do it yourself (People making juice themselves because it is much cheaper) They do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources. o 1.5 Packaging and distribution strategy -...... to make these?”. Herbalife shakes contain only 6 grams of sugars per packet. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. So also, the wide varieties of fresh juice and smoothies that we produce, our large distribution network and of course our excellent customer service culture will definitely count as a strong strength for the business. All you would need is contacts, packaging, networking and good marketing and customer service skills. Moreover, Jamba Juice became a store concept that offered a hipper, festive, more Starbuck-like quality, a decided move away from a bland health store look. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Shakes. Marketing Strategy and Sales Strategy Before choosing a location to launch Savannah’s Smoothie Drinks ®, LCC and also the kind of fresh juice and smoothies to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business. Marketing Goals & Objectives • Sales Volume – Our goal for sales volume is to sell roughly 150 smoothies each day. Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. Weaknesses Savannah’s Smoothie Drinks ®, LLC is set to redefine how juice and smoothie bar business should be run, not just in Dallas – Texas, but also in the whole of the United States of America. – Lindt is made to conquer girls’ hearts. So, set a strict or solid workout plan and exercise daily. Innocent Drinks' packaging and distribution, marketing communications, brand positioning, and its plans for European brand expansion are used to illustrate how simple strategies have brought major success for this innovative company. For any company, large or small, looking to create a successful health proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive category. Primarily the targets are 18-34 year olds and women. The last part involves a personal evaluation of relevant entry modes for the company into the Spanish market. A timeless article, that’s great to bookmark for all marketing professionals is Finding the Right Job for Your Product.It was originally published in 2007 in the MIT Sloan Management Review.This article describes the Milkshake Marketing tactic and how it can be applies when approaching the age-old 4 P’s of marketing. Part of what is going to count as competitive advantage for Savannah’s Smoothie Drinks ®, LCC is the vast experience of our management team, we have people on board who are highly experienced and understands how to grow business from the scratch to becoming a national phenomenon. Today, Orange Julius is a Dairy Queen owned company. Usually after exercising, he would buy a smoothie, which was healthier than frozen drinks. 2. Besides working out, you need to take a healthy and nutritious meal. 2. Take Shape for life is a $200 million company functioning for over 26 years now. When it comes to hygiene, we have put plans, process and structures in place that will ensure that we are always at the top of our game when it comes to that. By the end of second year, Juice Club was turning profit and Kirk Peron was ready to expand the business. Group Contract…………………………………………………………..25 In 2008 they launched Veggie Pots (which has 3 portions of your 5 a day in every pot) and in 2009 they invented Fruit Tubes for Kids. The athlete … Our intention of starting Savannah’s Smoothie Drinks ®, LCC is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Dallas – Texas is the right place to launch this type of business before spreading to other cities all across The United States. Generate part of the start – up capital from personal savings and sell of stocks, Source for soft loans from family members and friends. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time and also for our products to favorable compete with other leading fresh juice and smoothies brands in Dallas – Texas and the whole of the United States of America. We are aware of the stiffer competition and we are well prepared to compete favorably with other juice and smoothie bars in Dallas – Texas and throughout the United States and Canada. “A Strategic marketing planning process is a series of logical steps that have to be worked through in order to arrive at a marketing plan. Conclusion………………………………………………………………..14 You can find such business endeavors on each coast, but not here in the Dallas Ft. Worth metroplex. Here is a of what we got from the critically conducted SWOT Analysis for Savannah’s Smoothie Drinks ®, LLC; Our strength lies in the fact that we have a wide range of juice and smoothies that can meet the needs of a wide range of customers. Finance Plan 27 7. Position our Flexi Banners at strategic positions in the location where we intend getting customers to start patronizing our products. leading the development and implementation of the overall organization’s strategy. November 5, 2013UncategorizedGroup マーケティングプランは、全体的なマーケティング目標を達成するために必要なすべての活動を一覧できる詳細なロードマップだと考えられます。マーケティングとなると素晴らしいアイデアや活動が尽きないことを、マーケターはよくご存じでしょう。マーケティングプランがあれば、チームが効率的に仕事の優先度を判断するためのフレームワークができあがります。 では、マーケティングプランとはどのようなもので、どう作成すればいいでしょうか?以下の 8 つのステップに従って、成功するマーケ … 1. Instead of having to run to the mall for this, they can simply find a machine in the hallways of where they spend their most time! Starting with a turnover of £0.2 millions in 1999 they could record revenue of £114 millions in 2007 with a 71 % value share of the UK smoothie market. Another factor that counts to our advantage is the background of our Chief Executive Office; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight professionals in the United States of America. Crespo will lead Coca-Cola's global marketing, corporate strategy, and customer and commercial leadership teams to "create a consolidated team with a clear mandate for driving growth". 12. As a matter of fact, our publicity and advertising strategy is not solely for selling our products but to also effectively communicate our brand. The market situation marketing strategy for protein shakes - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. SUBSCRIBE NOW $1 for 3 months. The target market for this opportunity is actually comprised of a couple of different groups. Smoothie King and Jamba Inc. are the leaders in the Juice and Smoothie Bars industry; they have the lion market share in the United States of America. the Compensation Plan for FREE and receives a marketing website, marketing materials, real-time Back Office, mobile app, and free marketing tour. Ability to Sell or influence others for up selling and suggestive selling. Buyer Keywords These … But never the less, we have plans to launch out with a big bang. Times Media shakes up marketing division for customer loyalty plan. 2. Faulds Advertising managing director Jim Faulds has acted to stop a breakaway from his agency. Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600. Secondly, we will also work with the other franchisees in the Saskatoon area by providing all local gyms with a one time 10% off coupon for their... ...1.0 EXECUTIVE SUMMARY Here are the platforms we intend leveraging on to promote and advertise Savannah’s Smoothie Drinks ®, LLC; When it comes to pricing for products such as cup of fresh juice and smoothies, there are no hard and fast rules, the price depend on the size and packaging. Some of the branded plans under OPTAVIA are Optimal Weight 5 & 1 Plan that offers kits, bars, shakes, smoothies, drinks etc, Optimal Health 3 & 3 Plan also offers same thing. This is the key areas where we will spend our start – up capital; We would need an estimate of $300,000 to successfully set up our juice and smoothie bar business in Dallas – Texas. Competitors ( e.g Tesco using their own brand) Strategy One: Selling the natural functionality of fruit The cross-flow microfiltration process (CFM) allows the proteins to be quickly absorbed by the body and channeled directly into the muscles. • Key point summary Replacing two meals a day will significantly reduce your calories but for optimum results we have created The MAN Shake Meal Plan to help … Responsible for fixing prices and signing business deals, Responsible for providing direction for the business, Responsible for signing checks and documents on behalf of the company, Evaluates the success of the organization, Responsible for overseeing the smooth running of the distillery plant, Part of the team that determines the quantity of juice and smoothies that are to be produced, Maps  out strategy that will lead to efficiency amongst workers in the juice and smoothie bar, Responsible for training, evaluation and assessment of bar workers, Ensures that the steady flow of both raw materials to the bar and easy flow of finished products (fresh juice and smoothies) through wholesale distributors to the market. They have targeted the UK cinemas to offer this product. This slide uses the 4ps of marketing … Threats The Juice and Smoothie Bars industry has come a long way and it is still evolving with loads of smoothie drink makers bringing in creativity in terms of flavors and packaging into the industry. It follows the path blazed by For Goodness Shakes, a drink primarily aimed at gym-goers and athletes that was picked up by a wider pool of buyers. No doubt, The Juice and Smoothie Bars industry has grown steadily over the last five years as juice and smoothie bars have adapted to the rapidly changing consumer preferences and lifestyle. The Superfood smoothies come in three varieties, Natural Vitamin C, Natural Vitamins A and C, and Natural Detox(Datamonitor) Innocent Drinks has improved the design and packaging of its product to make it more attractive and focused on the corporate social responsibility. Determine where you are now in relation to where you want to go in your business Before choosing a location to launch Savannah’s Smoothie Drinks ®, LCC and also the kind of fresh juice and smoothies to produce, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market in the cities where we intend positioning our business. Responsible for overseeing the smooth running of HR and administrative tasks for the organization. Marketing approaches – Lindt is made to conquer girls’ hearts. Jamba Juice offer customers a healthy, quick service food concept ideal for health conscious customers. Offer a 7-Day Gym Pass. The co-owners plan to open the shop at 4017 24th Ave., formerly Elite Nails salon. Introduction This slide uses the 4ps of marketing … Some juice and smoothie bars have even gone ahead to start retailing their products to the public through franchising; it is one of the strategies that is helping them gain a huge market share. The operating profit was the result of cost control and strong sales and was further tangible proof of Volvo Car Group’s progress in implementing its transformation plan. A Sample Dessert Bar Business Plan Template, A Sample Karaoke Bar Business Plan Template, A Sample Mobile Juice Bar Truck Business Plan Template, A Sample Mobile Bartending Business Plan Template, A Sample Sports Bar & Grill Business Plan Template, Writing a Smoothie Drink Bar Business Plan [Sample Template], juice and smoothie drink business is indeed a profitable, the stiffer competition and we are well prepared to compete favorably with other juice and smoothie bars in Dallas – Texas and throughout the United States and Canada, Encourage the use of Word of mouth marketing, Selling smoothies made from frozen yogurt, Training, Advisory and Consultancy Services, To be amongst the top 3leading juice and smoothie bar companies in the United States of America before our 10. They instantly became a huge hit. marketing push. Orange Julius is a branch that is found in remote areas such as malls and in other mall-type settings. As a matter of fact, the sale of smoothie making machine and juicers has increased tremendously. Appendices - Logo 32 - Questionnaires 33 - Pricelist Calculations 35 Fruit ‘N Special thanks to God, for inspiring me, my … Any other duty as assigned by the bar manager. There are a couple of places currently that have a smoothie offering, but none will be even close to the fresh...... ...Introduction: The smoothie industry one of fastest growing new business concepts. What marketing strategies does Shakes-and-fidget use? First, we will send out flyers to everyone in the S7N postal code area through Canada Post. They used recycled material for the packaging and also contributes portion of the profit towards charitable work. The smoothie and tanning industry are some of the fastest growing industries in history. This also allows you to add to you package other needs you may have. With this kind of business, if you want to start on a small scale, you can choose to start servicing a school around you or even the whole of your local community. Visit the Herbalife official website to learn more about the Formula 1 Shakes. This is how they could get their first location on San Luis Obispo and in April 1990, they opened their first smoothie store, and named it Juice Club. Stay healthy. We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers). The process of marketing planning within an organization will differ, depending on whether a strategic marketing plan or an operational marketing plan is utilized. You can add in 8 fluid ounces of nonfat milk and it is still only 230 calories. The recommended alternative is to market to suburban areas across Canada because they contains three of segments of Jamab Juice’s market; Generation Y, the Millennial’s and health conscious individuals. 1.1 INTRODUCTION Therefore, he had to sell his apartment and borrow money from his mother and his friend, all together he got $115,000. • Market Share- We intend on taking a large share of… High price Kirk Perron’s... ...the bins, the “Yes” bin was full with only three bottles in the “No” bin. Company was founded in 1999 and offers smoothies and flavoured spring water in Super markets, coffee shops, cinemas and other outlets in UK and other countries. Times Media is overhauling its entire marketing division and culling a number of marketing promotional roles as it looks to switch emphasis to retaining its most loyal customers. The Science (or Lack Thereof) Behind 310 SHAKES. Our Booster Juice will concentrate on local advertising. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive. Hawaiian Shakes Marketing Plan. Smoothie & Juice Bar Business Plan 2. Business Proposal• Smoothie-bar, named Smoothie Bar-celona, selling a variety of mixed and instantly prepared, 100% natural fruit juices and Smoothies to take away.• The target group is composed of health conscious consumers looking for convenie The report describes the marketing plan for the repositioning of the product “This Water” offered by “Innocent Drinks”. In view of that, we have conducted our market research and we have ideas of what our target market would be expecting from us. Innocent Drinks is a UK based company established in 1999 by three Cambridge graduates. If you are contemplating starting your own juice and smoothie drink business in the United States, you should ensure that you carry out a thorough market survey. Operations Plan 3.1 Location 3.2 Porter’s Value Chain The market for dietary supplements and especially muscle building is wide. Smoothie and juice bar business plan 1. Below is the business structure that we will build Savannah’s Smoothie Drinks ®, LCC; Greeters / Customer Care Officer / Table Attendant. In summary, Savannah’s Smoothie Drinks ®, LLC will adopt the following sales and marketing approach to sell our wide range of frozen yogurt flavors; Despite the fact that our fresh juice and smoothie bar is a standard one with a wide range of fresh juice and smoothie products that can favorably compete with other leading brands in the United States, we will still go ahead to intensify publicity for all our products and brand. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. Weaknesses and...... ...TABLE OF CONTENTS Appendices……………………………………………………………….17 Also promoting them as a healthy company that operates with government schemes could boost their sales even though their prices seem higher. The industry is responsible for the employment of well over 35,861 people. Political (1). (Source:, 2011)(i) Appendices - Logo 32 - Questionnaires 33 - Pricelist Calculations 35. Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. 5 Pre-Plan Research Steps. Application and Obtaining Tax Payer’s ID: Application for business license and permit: Leasing of facility and construction of standard juice and smoothie bar: Drafting of Contract Documents and other relevant Legal Documents: Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Purchase of the needed smoothie making machines and juicers: Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: Creating Official Website for the Company: Creating Awareness for the business both online and around the community: Health and Safety and Fire Safety Arrangement (License): Opening party / launching party planning: Establishing business relationship with vendors – wholesale suppliers / merchants. marketing strategy for protein shakes - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Savannah’s Smoothie Drinks ®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. At the age of 25, he stop his day job and worked late night stocking groceries and started working out and bicycling during the day. A study published in 2003 in the International Journal of Obesity and Related Metabolic Disorders says that partial meal replacement (PMR) strategies for overweight and obese people (meal replacements are almost universally some sort of shake-like drink) are generally useful, although it does not mention 310 Shakes directly. Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups juice and smoothie bars) in the bottled water industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. Over the next three years, Oasis Juice’s drinks, shakes, and smoothies have become one of the city’s most visible signs of a healthy life style. Another trend is that some juice and smoothie bars have gone beyond only selling their products in their bars to taking it out to people in parks, sport centers and public places through vans and mobile food trucks. Savannah’s Smoothie Drinks ®, LLC has a long term plan of opening outlets in various locations all around the United States of America and also to sell our franchise which is why we will deliberately build our brand to be well accepted in Dallas – Texas before venturing out to other cities in the United States of America. Shortly after the opening of their business, Dairy Queen, another well-known brand acquired their business. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Shakes. Having a great product can result in repeat sales, but marketing is the first step in creating awareness about … To build a juice and smoothie bar business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets and to sell franchise all across the United States of America and Canada. We will be doing an aggressive advertising in the first year to create store awareness. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. We are a unique smoothie drink brand simply because we do not just sell assorted smoothie drinks, but we will also engage in the sale of our franchise and also offer consultancy services in line with our area of business. Here are the differences between the two: 1. Innocent developed the new brand 'This water' and launched it in 2007. It outlines the steps needed to bring your vision to life When the United...... ...he started to work at Vons, bagging groceries, and ultimately he became assistant manager at Safeway. Marketing plan for new fruit drink 2714 words (11 pages) Essay 16th May 2017 Marketing Reference this Disclaimer: This work has been submitted by a university student. As part of our franchise deal, Booster Juice Inc will offer continuous training and support to our employees. Marketing for the Booster Juice is done by the franchisee and franchisor. This eventually put the ideas in his mind to open his own smoothie store. Commission Rank: The rank at which you are currently paid, … That’s still a pretty small portion of the total, but other data reveal growing interest in plant-based foods by consumers who don’t consider themselves vegetarian or vegan. 1. The salon closed in September after 10 years due to a lack of nail techs, according to a Facebook post. In recent years, the perceived high sugar content of some smoothies and juices has forced the industry to adapt its offering. Moreover, meal replacement shakes do not work on their own. They then began making them for the people within their neighborhood. Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500). Because of our corporate business goal of becoming the top 3 juice and smoothie bar companies in the United States of America, we are willing to go the extra mile to invest in some of the finest professionals we can find and also we have set plans in place to acquire the best of equipment when it comes to setting up a standard juice and smoothie bar. Content Company was founded in 1999 and offers smoothies and flavoured spring water in Super markets, coffee shops, cinemas and other outlets in UK and other countries. Marketing Strategy and Tactics The founding members of Smooth Ride Smoothies all have their own cars; this eliminates the need for buying our own business-specific cars/trucks. The franchisor will do large scale marketing for all of the franchisees, as per the royalty agreement. Kirk Perron started to gather his people to help him launch the business. People need somewhere they can go and get a quick tan followed by a refreshing healthy beverage or meal replacement. Savannah’s Smoothie Drinks ®, LLC is launching a standard juice and smoothie bar that will indeed become the preferred choice of residence of Dallas – Texas and every city where we intend opening our outlets. sizes. Responsible for financial forecasting and risks analysis. She has a robust experience in the food and drinks line of business having worked both in the public sector and the private sector prior to starting her own business – Savannah’s Smoothie Drinks ®, LLC. Generating Funding / Startup Capital for Savannah’s Smoothie Drinks ®, LLC. ...The success of Innocent’s marketing techniques Smoothie drinks have been around for many years, but they are becoming more popular in recent time due to the health benefits that comes with it. Four of the agency’s directors had been planning to start up their own agency – called The Union – and were forced to tell Faulds late last week after news leaked out. Easy-to-Rank Keywords This site does not rank for these Smoothies have emerged as the best vehicle for providing heath-oriented consumers with a complete, convenient option for a tasty meal or refreshing snack that is also packed with nutrition. Usually economic downturn affects purchasing / spending powers. Also during the recession they could make extra promotions to make it more affordable their consumers. Similar lifestyle protein products can be seen in the US on the shelves of the likes of Wal-Mart, K-Mart, … Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000, The cost for Start-up inventory (raw materials and packaging materials et al) – $80,000, Storage hardware (bins, rack, shelves, food case) – $3,720, The cost for counter area equipment (counter top, sink, ice machine, etc.) We are not ignoring the fact that offering consultancy services and running a standard and accredited training center is definitely going to count as a positive for us. Experts project The Juice and Smoothie Bars industry to grow at a 2.9 percent annual rate. Government and the EU passing legislation to promote healthy food/drinks o 1.2 The start-up phase Please note that this amount includes the salaries of all the staff for the first 3 month of operation. The creation of this company was difficult for the three friends who had no money, they asked their friends for rich contacts and were introduced to Maurice Pinto, a wealthy American who lent them £250,000 after seeing the potential of their plan. Marketing Plan 18 5. Marketing strategies of brands like Snickers, Guylian, Hershey's, Cadbury, Kit Kat, M&M's, Patchi, Toblerone, Ferrero Rocher are written down in the blog post. These results are slightly above the Prop 65 limit of 0.5ug/day. He began blending oranges in yogurt and other ingredients to dull down the acid. In addition, Sun Tan will also be a great place to get a tan. Perron says. They produce 5 product ranges totalling 17 varieties and are the market leader in Smoothies in the UK (innocent). Performs cash management, general ledger accounting, and financial reporting, Responsible for developing and managing financial systems and policies, Ensures compliance with taxation legislation, Handles all financial transactions for the organization, Serves as internal auditor for the organization, Any other duty as assigned by the sales and marketing executive and bar manager, Ensures that customers feel relaxed and at home, Assesses customers’ needs and preferences and make recommendations. 2. Tell the customer about the Company and the Marketing Plan. Nature’s Sunshine A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit or other frozen ingredients. Also, use the many resources on to build your business: View a sample business plan from our free business plan library. Providing newcomers with a 7-day gym pass is a marketing idea as old as time. That’s why it’s essential that owners outline a restaurant marketing plan for their cupcake business. 3. Below is the sales projection for Savannah’s Smoothie Drinks ®, LCC, it is based on the location of our business and other factors as it relates to small scale and medium scale juice and smoothie bars start – ups in the United States; N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Defines job positions for recruitment and managing interviewing process, Carries out staff induction for new team members, Responsible for training, evaluation and assessment of employees. This is one of the reasons why people are becoming more and more serious with taking in fruit drinks. The most important thing about meal planning is that it should make your life easier, not harder. They do taste great. What marketing strategies does Shakes use? Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities. Good well being and health is in the spot light with obesity amongst the younger generation rapidly rising. Overview: The Visalus® Vi Shakes are the shake mix that taste like cake mix. Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. Our smoothies will come in 12 oz. We hired experts who have good understanding of the juice and smoothie bars industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Dallas – Texas and throughout the United States of America. Seasonal Products (Innocent Big Knit) The picture of the kind of frozen yogurt stores business we intend building and the goals we want to achieve is what informed the amount we are ready to pay for the best hands available in the juice and smoothie bars industry as long as they are willing and ready to work with us to achieve our business goals and objectives. Purpose brands are created bysegmenting by ‘job’ allows for the creation of purpose brands. The products of the company include smoothies, thickies, juices, and fruit-enhanced water. Jumba Juice, a chain of smoothie restaurants from the United States, is facing a marketing challenge that will be solved throughout the following case study. This success is lead back to the constant expansion of new product lines and markets. Dallas has the perfect demographic makeup to support such an undertaking. Herbalife shakes also come in many different flavors. Problem Statement According to 3. Prices will vary depending on number of ingredients used in each smoothie. Widely known brand (Majority of the market) 2. Marketing promotion expenses for the grand opening of Savannah’s Smoothie Drinks ®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580. It is a structured way of identifying a range of options for the company, of making them explicit in writing of formulating marketing objectives which are consistent with the company’s overall objectives”. Get the knowledge you need in order to pass your classes and more. The threat that is likely going to confront us is the fact that we are competing with already established juice and smoothie bars in Dallas – Texas and also there are other entrepreneurs who are likely going to launch similar business within the location of our business. In this project, we wanted to expand on this idea. According to Nutiva: “In recent independent laboratory testing Nutiva Organic Plant Protein Superfood 30 Shakes tested for heavy metal (Lead) of 1.4 ug/serving. I have used their shakes and vitamins and minerals and I am very happy.Your suggestions and tips I find, are not only great for a Herbalife representative, but for anyone marketing. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. To extend its product range the company initiate 'Orange juice' and 'Vegetable pots' in 2008. This marketing plan example provides a solid structure for you to generate your own marketing plan template. ...Plan For A Product Of Innocent Drinks Marketing Essay Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. Allergy to certain fruits Another threat that we are likely going to face, is unfavorable government policies and of course economic downturn. If this customer is interested in a Herbalife business she/he will become a good distributor as she/he has the main working tool – product results. So the guys quit their jobs the next day. The word "jamba" means "to celebrate" in Swahili, and in turn Jamba Juice celebrated a healthy lifestyle. This evaluation will further breakdown to scrutinize the marketing tactics of Boost juice by 4Ps of marketing mix such as SWOT can help to decode its strength, faults, opportunities and risk of the company. It was set up in July 2004 “with the idea of bringing nature and communities closer together for mutual... ...benefits of a combined 7-8 billion dollar industry. We are going to explore all available means to promote Savannah’s Smoothie Drinks ®, LLC. Our business is full of #PuriumProud people. Oversees the smooth running of the daily office and bar activities. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. Loads of people consume fresh juice and smoothies on a daily basis and all what we are going to do to push our products to them is already perfected. Digital Marketing The number of Americans calling themselves "vegan" grew from 1% to 6% between 2014 and 2017: a 600% increase, according to GlobalData . We created Orange Julius vending machines. This process helped him to gain 10 years of valuable retail experience. Appendix1 illustrates factors that persuade consumers to buy one brand over another. Our plan is to position the business to become the leading brand in The Juice and Smoothie Bars industry in the whole of Texas, and also to be amongst the top 3 juice and smoothie bar brand in the United States of America within the first 10 years of starting our business. Jamba Juice is a chain of specialty restaurants. We have been able to secure permits from all relevant departments in Texas. Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions. Since he was unsuccessful with getting a loan, he decided to expand through franchising. How to create a meal plan. 4. For the full year 2014, the company expects to stay in black figures and predicts to record a global sales increase of close to 10 per cent. As the only company in the world dedicated solely to analysing the global nutrition business our analysis will give you practical insights for creating success - and for reducing risks - that are second-to-none. Learn More We also offer ala carte pricing for those who do not feel a full package is needed. Their story began back in the 1940’s when a man who just loved oranges. There are four alternatives that the clients should consider; a) marketing to Generation Y, b) marketing to the Millennial generation, c) marketing to business people, and d) marketing to health conscious individuals. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we have a massive order to meet and emergency need. Come browse our large digital warehouse of free sample essays. Finally, they are successful and receiving impeccable results. Formula 1 can be mixed with milk or soy milk, or with water and Herbalife Nutrition Protein Drink Mix, to create a delicious shake that can replace two meals a day as part of a weight-loss plan. The fast food industry is growing at an annual rate of 3 percent, while the fresh juice and smoothie sector is growing at an annual rate estimated at 30 percent. I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. (McDonald, 2008,page 37) It has branches in UK, France, Austria, Denmark, Amsterdam, Brussels and Germany. Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. 2. From 2001 to 2006 smoothie sales grew at a rate of 82%. Company sells its products in supermarkets, cinemas and coffee shops. Innocent is a British beverage producer that makes and distributes a range of natural fruit drinks in the UK. The period for the marketing plan is set from 2nd January 2011 to 1st September 2012. o 1.3 Brand positioning: Naturally functional, fruit, fun, convenience and ethics Strengths The following marketing plan will cover f'real current situation, the products offerings . Jamba Juice does not sell anything that customers could not make for themselves at home. – $9,500, Cost for juicers and smoothie making equipment – $20,000, Cost for store equipment (cash register, security, ventilation, signage) – $13,750, Cost of purchase of distribution vans – $50,000. Both full time and part-time employees will be paid hourly wages. Possibly some marketing restrictions from the ASA or the European Union. Don't bother with copy and paste. The purpose of this location since it is a home based business. Its main business is producing smoothies and flavoured spring water. Marketing is the heart of every successful business. Some juice and smoothie bars give their clients option of add-ins, such as soy milk, whey powder, green tea and herbal or nutritional supplements et al. This is not an example of the work produced by our . References………………………………………………………………..15 The Total Fee for Registering the Business in Texas – $750. Innocent smoothies contain over three-quarters of a pound of pure and fresh fruit without sugar, water or concentrates. We have put in place business strategies that will help us run on low profits for a period of 6 months; it is a way of encouraging people to buy into our brands. The Innocent company Wide range of products Marketing Strategy of McDonald's has evolved itself from using a product-based positioning to using Value-based positioning strategy. At the end of the day the yes bin was full. Home » Business ideas » Food Industry » Smoothie & Juice Bar » Writing a Smoothie Drink Bar Business Plan [Sample Template]. See more ideas about herbalife, herbalife nutrition, herbalife recipes. When it comes to starting a juice and smoothie bar business the major areas that you look towards spending the bulk of your cash is in the purchase of latest smoothie making machines and juicers and of course renting or leasing well located facilities.